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LBLusem CI

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Meaning of CI
Our CI visualizes the appearance of 'Look Beyond' , a new world that LB seeks to realize by illustrating repeated patterns of human-shaped stars varying in size. It implies that each and every employee of LB Semicon Inc. who works hard to make it the World No. 1 company is a star. The 21 stars here stand for power and authority.
Design Features
LB's symbol mark stands for creativity and innovation, and allows the realization of a flexible identity system as its style and appearance can be strategically changed by adapting to the given media environment with the adoption of the concept of graphic patterns that are far from that of conventional symbol marks.
‘LB BLUE’, its main theme color, represents a broad sky, young spirit, honesty and trust, further symbolizing LB’s boundless territory of tomorrow.

Look Beyond

Look Beyond means that we continuously take a step forward for a better future rather than resting on our laurels; create new values for customers as pioneers; and never stop challenging ourselves to be the best with the energy of youth and challenging attitudes, believing in our limitless potentials and the faith that seeing is not everything.
A signature combination refers to a combined pattern of symbol marks, logos, and the likes under a certain rule, and each element must not be combined in a different way. An appropriate signature combination should be chosen by considering which best suits the type of applied media.
Alongside the symbol mark and logo type, a dedicated theme color is one of the three critical elements that shape the identity of LB. It serves an important function to convey the image of LB when applied to various visual media.
For effective use of this dedicated color, the standard colors listed below should be used when taking account of printing method, ink density, and paper quality.
In order to achieve the optimum standard colors of best quality, the colors should be expressed as accurately as possible by comparing them with PANTONE Solid Coated Chips
  • MAIN COLOR
    Individual dedicated colors
    PANTONE PROC. BLUE C
  • MAIN COLOR
    4 primary process colors
    C100% + M20%
  • SUB COLOR
    Individual dedicated colors
    PANTONE COOL GRAY 10 C
  • MAIN COLOR
    4 primary process colors
    BLACK 65%

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